Different worlds, same passion: discover how we join forces with the best to continue expanding the boundaries of the avant-garde.

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COLLABORATIONS

TAG X PORSCHE

TAG and Porsche unite their motorsport heritage and design innovation in a collaboration that fuses automotive details with watchmaking expertise.

TAG X GULF

In 1971, actor Steve McQueen starred in the film “Le Mans.” The King of Cool famously wore a TAG Monaco on his wrist while driving a Porsche 917K emblazoned with the Gulf logo. An iconic trio was born.

COLLABORATION

TAG X SENNA

Celebrating the indomitable spirit of Ayrton Senna, TAG honors his extraordinary impact on F1® racing and his legacy of pushing limits. A longstanding collaboration that mirrors the precision and passion that drove the Brazilian legend to greatness.

Our LEGENDS

TAG Heritage ambassadors were fearless racing icons who pushed limits, defied conventions, and continue to inspire future legends in the brand’s universe.
STEVE MCQUEEN
AYRTON SENNA

Automatic, 39 mm, Steel

CARRERA CHRONOGRAPH


The Carrera Chronograph 39mm revives the iconic "Panda" design, blending vintage charm with a modern glassbox style for racing and heritage enthusiasts.

Automatic, 41 mm, Steel

CARRERA DATE

Embrace a sense of timeless design in the Carrera Date collection, where classic elegance fuses with contemporary flair.

LIMITED EDITION

CARRERA PORSCHE

Celebrate a cornerstone moment in motorsport history with the Carrera Chronosprint X Porsche Rallye. This model, limited to 911 pieces, honors Porsche’s historic 1965 Monte Carlo Rally prowess with the legendary Porsche 911, blending racing heritage with cutting-edge watchmaking.

A WATCH AS UNIQUE AS YOU ARE

Define your Carrera's character by selecting a strap that mirrors your personality, offering a bespoke touch to your timepiece for every occasion or mood.