More than just a tagline, it’s our driving motto. We are, by nature, DESIGNED TO WIN.

DESIGNED TO WIN

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The Legend of Moonwatch

In 2022, OMEGA and Swatch created a groundbreaking Swatch version of the legendary OMEGA Speedmaster Moonwatch, the first watch on the moon.

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AN ICON, REBORN

TRIBUTE TO AYRTON SENNA



TAG Monaco

The TAG Monaco is more than just a watch; it’s an icon in the world of horology, celebrated for its unique square case and rich history intertwined with the glamorous world of motorsports.

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TAG Carrera Porsche Chronograph Special Edition

 

To Celebrate an Icon Of Ocean Navigation

Since its launch, the Seamaster Aqua Terra Worldtimer has gained global popularity for its striking dials, technical precision, and exceptional craftsmanship.

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A WATCH AS UNIQUE AS YOU ARE

Define your TAG Carrera's character by selecting a strap that mirrors your personality, offering a bespoke touch to your timepiece for every occasion or mood.

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